Startup Heatmap Europe

Mapping the perceived quality of startup hubs in Europe,

this shows where startup founders in Europe are from

and which places they consider best to startup.

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Mikko Alasaarela
Founder and CEO of Inbot Inc.
“Having lived in Helsinki, London, Berlin and San Francisco, I consider myself a true cosmopolitan, someone who does not wave any specific flag.”
Alex von Frankenberg
Managing Director High-Tech Gründerfonds
"Germany has various startup hotspots and I am convinced, that - thanks to short distances and speedy transportation - they will soon diversify into topical clusters and become equally strong and closely connected."
Tom Wehmeier
Principal & Head of Research at Atomico
"We at Atomico believe that interconnectivity between hubs is a key opportunity for Europe to explore and we think that being able to understand the (actual & potential) movement of founders between hubs will be incredibly valuable."
Eli David
Co-Founder and CEO at
“Europe has such a diverse ecosystem and for me it is thrilling to see how people feel and think about moving to another place, because that is what makes it so much fun!”
Stephan Jacquemot
Principal Microsoft Ventures
"What’s great in hubs for startups and investors alike is the concentration of opportunities. But, what exactly is an off-location? If a startup from outside Berlin or London secures VC funding, I deem them even more promising, because they had to get the attention first!"


The Startup Heatmap will show
  • Which Startup Cities in Europe are the hottest
  • How far does their reputation travel and are they regional or international hotspots
  • Why people are moving to startup in another city, away from their origins
Why Do we need this?
  • Build awareness of the potentials of Startup Europe
  • Provide a reference for startup hotspots to compare against other cities in Europe
  • Ignite public debate on the merits of competition of place for Startup Europe
  • Provide orientation to investors, startups and people interested in joining a startup


Hot debate is wrapped around the question where Europe’s hottest startup hub is evolving. Cities like London, Berlin or Stockholm are parading their merits to be viewed as the most innovative spot for startups on the continent.

Indeed, perception is decisive in this competition as it subconsciously influences the choice of location for both startups and investors. The narrative of the Silicon Valley as the land of opportunity is in a way the prerequisite of its unprecedented triumph. We are therefore mapping the perception of startup hubs in Europe – and how far their reputation travels.

This allows us both, to compare the more established startup hubs like London and Berlin in their actual reach as well as up-and-coming startup places, which rally to increase their footprint on the map of Startup Europe.

Our project aims to visualize the positive effects of competition among startup hubs in Europe. By mapping the attractiveness of startup hubs in Europe, we uncover realities of Startup Europe far aside from political window dressing. We believe this will help to guide decision makers as well as members of the community to take action to make Europe an even better place to start a company.


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